Options

When two of the world's best business strategists agree perhaps we can feel confident about new ways of doing things too.
 
Henry Mintzberg describing Ansoff's Matrix
 
said that 'it serves as a means to describe product-market opportunities and strategic options. As such it forms an excellent framework for exploration, description and strategic dialogue.'

This simple matrix embodies many of the dilemmas that face companies in the 21st century. To grow it is certain your company will need to consider at least one of these options.
 
The matrix provides five options to companies:

• market penetration - more sales from existing markets  
• product development - new products into existing markets  
• market development - new markets for existing products  
• diversification - new products into new markets  
• consolidation - build on current strengths or use synergy to diversify  

The decision may not be easy, in fact without careful and knowledgeable assessment it may be extremely difficult. Managing growth
 
is highly experienced in this field and will quickly cut through any uncertainty to the correct strategy and contribute to the decisions that need to be taken. Using PRINCE2 Project Management techniques more complex strategies can be implemented and operated on behalf of the client.
 
At the heart of the business is its uniqueness, the reason why it succeeds today and why it has a future. So whether that future enters new markets, expands to a new factory, buys out competitors or becomes market leader, core competency is going to be crucial but………..it will need to change, everything does when growth
 
asks the questions. The key to success is to actively adopt change in a structured process that improves and concentrates your core competencies into more powerful, competitive business tools.